Wed. Apr 10th, 2024

Breaking News: Gender Inclusivity in Ehsaas Rashan Program Challenges and Solutions

The Ehsaas Rashan Program, launched by the Pakistani government in 2020, stands as a beacon of hope for low-income families by providing subsidized essential food items. However, to ensure its effectiveness and impact, addressing gender disparities within the program is imperative.

Challenges to Inclusivity

One of the main challenges lies in the inadequacy of current data collection methods to accurately identify female-headed households. This oversight can lead to the unintended exclusion of eligible female beneficiaries, undermining the program’s inclusivity. Traditional patriarchal norms prevalent within households often limit women’s access to and control over the Ehsaas Rashan card. Such restrictions hinder women from fully utilizing the benefits of the program, perpetuating gender disparities in resource distribution.

In many rural areas, women may lack the necessary economic literacy or empowerment to make informed decisions regarding the program’s benefits. This lack of empowerment further exacerbates inequalities within households, hindering the program’s intended impact on women’s well-being. The safety and security of women collecting subsidized items pose significant challenges, especially in crowded distribution settings. Fear of harassment or theft discourages women from participating in the program, thereby limiting their access to essential resources.

New Breaking News Gender Inclusivity in Ehsaas Rashan Program Challenges and Solutions

Form for Change of Address District Tehsil In BISP

Potential Solutions

To address data gaps and ensure inclusivity, the use of female community mobilizers and implementation of gender-disaggregated data collection methods are crucial. This approach allows for the identification of marginalized women and tailoring program interventions to meet their unique needs. Empowering women with economic literacy skills and promoting joint decision-making within households can enhance their agency and participation in the Rashan Program. By educating women on financial management, they can effectively utilize program benefits to improve their families’ well-being.

Establishing safe and secure collection points exclusively for women can alleviate security concerns and encourage their active involvement in the program. Providing a conducive environment free from harassment promotes inclusivity and ensures equitable access to essential food items. Exploring alternative disbursement methods such as direct cash transfers to female beneficiaries can further enhance their control over resources. By bypassing traditional distribution channels, cash transfers empower women to make independent decisions regarding their families’ needs.*Moving Forward

By acknowledging and addressing these challenges through the implementation of targeted solutions, the Rashan Program can truly embody gender inclusivity. Ensuring equitable access to subsidized food items not only uplifts deserving families but also empowers women, fostering their economic independence and overall well-being.


In conclusion, achieving gender inclusivity in the Rashan Program is not only a moral imperative but also a strategic necessity. By overcoming the outlined challenges and embracing inclusive solutions, the program can fulfill its promise of serving the most vulnerable segments of society while empowering women to lead dignified lives.

New Breaking News Gender Inclusivity in Ehsaas Rashan Program Challenges and Solutions